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Journal of Transport and Land Use

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Published

2015-07-10

Issue

Vol. 9 No. 3 (2016)

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Articles

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Authors who publish with JTLU agree to the following terms: 1) Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under Creative Commons Attribution-Noncommercial License 4.0 that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal. 2) Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal. 3) Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.

How to Cite

Cao, J., Cao, X., Zhang, C., & Huang, X. (2015). The gaps in satisfaction with transit services among BRT, metro, and bus riders: Evidence from Guangzhou. Journal of Transport and Land Use, 9(3). https://doi.org/10.5198/jtlu.2015.592

The gaps in satisfaction with transit services among BRT, metro, and bus riders: Evidence from Guangzhou

Jason Cao

University of Minnesota

Xiaoshu Cao

Chen Zhang

Xiaoyan Huang

DOI: https://doi.org/10.5198/jtlu.2015.592

Keywords: Bus rapid transit (BRT), rail transit, customer satisfaction, quality of service, transport policy

Abstract

This paper explores transit riders’ satisfaction with bus rapid transit (BRT) and compares BRT with conventional bus and metro services using revealed preference data from Guangzhou, China. A trivariate ordered probit model is developed to examine the effects of various service attributes on riders’ overall satisfactions with the three types of transit. We find that the top-three influential attributes for satisfaction with BRT are ease of use, safety while riding, and comfort while waiting. Moreover, transit riders are most satisfied with metro, followed by BRT and conventional bus. The top-five attributes that contribute to the difference in the overall satisfaction between BRT and metro are ease of use, comfort while riding, convenience of service, travel time, and comfort while waiting. Based on the findings, we propose specific strategies that can be used to enhance BRT quality of service.

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The Journal of Transport and Land Use is published and sponsored by the University of Minnesota Center for Transportation Studies and is the official journal of the World Society for Transport and Land Use (WSTLUR).

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